The Organic Coffee Collaboration is announcing new organic coffee market data today, June 15, 2010.

Golden Valley Farms Coffee Roasters is pleased to join the Organic Coffee Collaboration this year for their 5th annual organic coffee sampling.

We are a family owned and operated Artisan Coffee Roaster, located in West Chester, Pennsylvania. Our passion is to produce exceptional coffee that is also socially and environmentally responsible.

We are a USDA organic certified coffee roaster who exclusively offers Organic, Shade-Grown, Smithsonian Migratory Bird Center Bird-Friendly^® Coffees for retail and wholesale customers. We currently sell to the National Zoo, as well as many other companies who share our goal of protecting the global environment...one cup at a time.

If you would like to hear more about us, please contact Erin DiGian at Erind@goldenvalleyfarms.com

Organic coffee market tops $1.4 billion in North America, new survey shows

Defies recession, grows faster than conventional coffee sector
June 15, 2010

Washington, DC

Contact:Sandra Marquardt
Tel: 301-592-0077, Cell: 301-512-4781
E-mail: smarquardt@onthemarkpr.com

NEW YORK CITY (June 15, 2010) - The North American organic coffee market topped 1.4 billion dollars in 2009, according to new data released today by leading market analyst Daniele Giovannucci at the fifth annual tasting event hosted by the Organic Coffee Collaboration, a project of the Organic Trade Association (OTA), at New York City's famous Union Square Cafe. The event featured outstanding organic coffees from foremost American roasters and retailers. Even in a recession, Giovannucci found, organic coffee continued its reign as the single most valuable organic product imported into North America.

The Collaboration features leading firms from Vermont to California and from Florida to Canada. Participants include: Beantrees Organic Coffee Company (Sacramento, CA), Caffe Ibis (Logan, UT), Chiapas Farms (Austin, TX), Elan Organic Coffee (San Diego, CA), Control Union Certifications (Plantation, FL) Equator Estate Coffees & Teas (San Rafael, CA), Golden Valley Farms Coffee Roasters (West Chester, PA), Green Mountain Coffee (Waterbury, VT), S&D Coffee (Concord, NC), Sun Coffee Roasters (Plainville, CT), and Swiss Water Decaffeinated Coffee Company (Burnaby, BC, Canada). From sourcing coffees at origin to roasting, decaffeinating, and brewing them, these participants represent the full organic coffee supply chain spectrum.

According to Giovannucci's North American Organic Coffee Industry Report 2010, more than 93 million pounds of organic coffee were imported into the United States and Canada in 2009.

Giovannucci, the world's most respected authority on the topic of sustainability, notes "The 4.1 percent growth of the organic coffee market this past year is an important achievement for a higher priced product during a recession and when much of the conventional coffee industry has been stagnant." The average annual growth rate of 21 percent for organic coffee documented by Giovannucci in the five years from 2004 to 2009 dwarfs the estimated one percent annual growth of the conventional coffee industry.

"It's not surprising that demand for organic coffee is growing. Consumers are increasingly knowledgeable about the attributes of organic coffee -its benefits not only to the environment and health but also to the livelihoods of the farmers who produce it," according to OTA's Executive Director Christine Bushway.

The report, available from the Organic Trade Association, reveals not only the origins, volumes and prices of organic coffee but also the trends that shape the markets for these and other coffees certified to Bird Friendly^®, Fair Trade, Rainforest Alliance, UTZ CERTIFIED, and Starbucks' C.A.F.E. Practices standards.

Recent data from the Organic Trade Association's 2010 Organic Industry Survey indicate that U.S. sales of organic products, including food and non-food, reached $26.6 billion by the end of 2009, growing an impressive 5.1 percent over 2008 sales, compared to 1.5 percent for conventional industry's sales growth.

Organic coffee equals quality coffee. According to the results of Cup of Excellence cuppings coordinated by the U.S.-based Alliance for Coffee Excellence, organic coffees were among the winning farms in five countries in 2009: Bolivia, Brazil, Costa Rica, El Salvador, and Nicaragua. In fact, the highest ranking attained all year was for organic coffee from the Bolivian farm Agrotakesi SA, earning 93.96 points, more than a full point above the next highest ranking coffee that year.